Pay Per Click advertising is undoubtedly one of the best ways to start earning money from your website or blog and Google AdSense is at the top of the stack when it comes to Advertising networks. Google serves highly targeted advertising to publisher websites and pays the publisher when a visitor to the publisher website clicks on an ad.  AdSense puts a lot of effort and technology into displaying ads which interest visitors to your site and attract their attention ensuring the best click through rate they can.

 Here’s how you can make money by using Google AdSense.

Build a quality website or blog with great content

As mentioned before Google AdSense displays ads that are highly targeted to the content and audience of your site so the most fundamental way to improve your chance of success is to build a great quality, highly usable site with great content. Doing this before you apply to become an AdSense publisher is likely to improve your chances of getting accepted and will increase the amount of money you make once you are up and running if you already have a busy blog or website that is attracting lots of motivated visitors then you already have a head start.

Let AdSense display the best type of ads for your site

To ensure the best visibility of advertising to your visitors we recommend allowing AdSense to display different styles of ads on your site. AdSense allows you to choose from different ad types including graphical “display” ads, In-Feed ads that fit naturally into a list of articles, and more.  If you want to let AdSense do all the hard work of deciding what to display and where to display it then there is also the option to display “Auto Ads” which use Machine Learning to work out what works best for you

What to do if Ads don’t display

If you have been approved as an AdSense publisher and you have added the AdSense code to your site and ads aren’t displaying on some or any pages then we would recommend putting effort into improving the quality of your site and its content. Probably one of the most important things to keep in mind is that thin content i.e. pages with less than a few hundred words of quality text, generally do not perform as well as pages that are rich in useful information so adding great quality articles or blog entries on your site is very likely to help.

 Follow the rules!

If you do not follow the rules set out by Google for the AdSense network then things probably won’t work out too well for you. Make sure you understand and follow the rules that are a requirement for participation in the program.


The above pointers are a very high-level summary of the most important things you need to know to get started with AdSense. If you get these right then AdSense has the potential to be a great revenue stream for your Website or Blog.