With more people watching YouTube videos then there are sitting in front of television nowadays, it is easy to understand how it is a big informational as well as a commercial platform. In fact, there are a lot of YouTubers who are earning a lot of money producing videos on a regular schedule.
This earning is not a result of advertisements only. Currently, the demand for information in every single field is massive and if you think you can provide good quality information in a well-presented form them you should certainly give YouTube a try.
Basic requirements
To be a successful YouTuber you need to meet some basic criteria.
- Quality of content: no matter what your videos are about, the content you provide in them has to be good quality. Whether it is the presentation of information or the quality of the research performed or even the way you are narrating things, it needs to look very professional.
- A targeted approach: you need to define the target of your videos and then make sure that every single video adheres to that. Think of this like a company’s vision, as in you need to keep your ultimate goal in mind when creating every single video. The target itself can be extremely niche, weird or whatever you want it to be.
- Stay on schedule: decide on the frequency at which you will be launching new videos and strictly adhere to that schedule. Every successful channel has a production timeline that they follow to release new videos as a lot of regular viewers take time out to watch these videos.
Equipment requirements
While the type of videos you create will have a great impact on the type of equipment you need, there are some basic items that should be part of every YouTuber’s arsenal and they include the following:
- Camera: this is a complete no-brainer since recording videos means you need a camera. It is important that you put a major chunk of your investment into your camera because it will have the biggest impact on how good you can make your videos look. The most commonly chosen camera types for YouTube are DSLRs and mirrorless cameras. However, if your budget is low then you can also use a good smartphone and simply get the other equipment.
- Tripod: this is a must if you are trying to capture stable videos. Unless you plan to film your videos out in the open and on the move, it is important that the picture you share with the viewers is steady and does not shake. And a tripod is the only solution to that concern.
- A good microphone: if you are planning to record narration or speak directly into the video, you should buy a good quality mic as well. Most stock microphones that come installed in cameras are of poor quality and do not produce high-quality audio.
- Green Screen: if you want to incorporate changing backgrounds into your video then a green screen will also be necessary to showcase the visuals you want to put in the background.
There is a lot of other equipment as well with specialized uses but these are pretty much all the basic things that you need to kick off your channel.
Promotion and earning
A lot of YouTubers use social media and other outlets to spread the word about their channel and build a good subscriber base.. Come up with an effective promotion plan and even invest on social media platforms by posting advertisements for your channel.
Once you have gathered a large enough subscriber base and video views, YouTube will automatically provide you with options to monetize your videos through advertisements. Be careful to not overload your videos with ads as too many ads drive away viewers. This is the least profitable source of income however and as your channel grows, you will be able to get bigger earnings through things like branding, affiliate sales, promotions, direct advertisements, sponsorships, fan donations and so much more.
Lastly, make sure you work hard and never lose consistency, and keep your targets realistic to stop losing hope. With the right mindset, creatively developed content and persistent work, you will definitely end up making a decent income from your YouTube channel.